This Armed Forces Day, join us and say thank you to our soldiers, veterans and their families.

Ahead of 25th June, our family of staff, supporters, partners and volunteers will be paying tribute to our servicemen and women at home and in their local communities.

As the Army’s national charity, we are proud to stand with our Armed Forces family. Join us and Say Thank You for their commitment and service.


What is Armed Forces Day?

Armed Forces Day is a chance to show your support for those in uniform – soldiers, sailors, airmen and marines, regular and reserve, past and present – and the families that support them.

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Show your support for the Armed Forces family on social media! Like, comment or share any of our posts as a quick, easy way to #SayThankYou. See more on:

Facebook | Twitter | Instagram

#SayThankYou: Veterans

Find out about how we assisted veteran and double amputee Bruce by contributing to the costs of a new external platform wheelchair lift. Help us #SayThankYou to veterans like Bruce.

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#SayThankYou: Soldiers

Read about how we supported serving soldier Sergeant James Nugent and his daughter Elsie - who was diagnosed with spinal muscular atrophy - with funding an extension to their house and mobility equipment. Help us #SayThankYou to serving soldiers like James.

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#SayThankYou: Local Events

Head over to the Armed Forces Day website to find out about events in your local area.

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#SayThankYou: Shop With Us

When you shop from us, each penny from all items sold goes directly to soldiers, veterans and their families in need. Browse our special range in celebration of Armed Forces Day this week.

Shop the range