The UK’s toughest 10km is back!

A 10km run if you can shoot straight.

Air-rifle and shotgun challenges await you in this cross-country race.

Rifle Run is the first and only civilian event of its kind – based on a military exercise called a march and shoot, it combines three shooting challenges with a 10km cross-country run.

Experience the adrenaline of a cross-country race, combined with the thrill of shooting. Last year the runners took on the snow and ice from the Beast from the East – can you compete?

The shooting

  • Air-rifle: standing and prone. 10 shots
  • Shotgun: clay pigeon. 10 shots

For every shot you miss, you face a 250m penalty lap

  • Hit 20/20 and run 10km
  • Hit 0/20 and run 15km

Hit 15 or more shots and you reach ‘marksman’ status


Registration Options



Fundraising target



Pay the full costs of your place and have no fundraising target!


If you’re interested in signing up a team of 5 or more, get in touch with Steve on or 0207 811 3216.

What’s included?

  • Everything you need for a full day’s shooting. This includes one-on-one tuition from British Shooting and E.J. Churchill’s qualified instructors.
  • A fully signposted, cross-country run: route marshals, first aid cover and that all-important finishers medal!
  • Fundraising support: a dedicated point of contact at The Soldiers’ Charity, fundraising pack and all the wristbands and supplies you could need.

Have a question?

Contact Steve on or 0207 811 3216.


Location Map

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By taking part in Rifle Run you’ll be supporting The Soldiers’ Charity – the Army’s National Charity. We provide a lifetime of support to soldiers and veterans from the British Army, and their immediate families, when they are in need. We make grants to individuals through their Regiments and Corps and support a wide range of specialist charities that sustain the British Army ‘family’, both at home and around the world. Visit our stories section to see some stories of the amazing people we’ve helped.

Online fundraising

As part of the registration process for Rifle Run you create a personalised fundraising page for you to use which you can fill with your own photos and sponsors can leave you messages of support.

Fundraising support

Soon after you register you’ll receive your fundraising pack in the post, which is full of top tips, sponsorship forms, a collection tin and much more. We have got lots of resources to get you started, including extra sponsorship forms and A3 and A4 posters, We can also post you resources such as sponsorship forms, collection tins, posters, wristbands, balloons and more for your fundraising events.  Just give us a call on 0207 811 3216 or e-mail

Incentives – Fundraising Army

All Rifle Run recruits are enrolled in our Fundraising Army as a Private and are promoted when fundraising milestones have been achieved.

Fundraising Army Ranks

No-one’s ever got past Colonel before – will you be the first?

Fundraising leaderboard

Check out our fundraising leaderboard and see who’s smashed their sponsorship target and earned their stripes! See the leaderboard here >>


Frequently Asked Questions

Below are answers to some frequently asked questions. If your question is not answered below then please do not hesitate to contact us.

Event information

When is it?

14th April 2019

You will need to arrive an hour before your start time to complete registration. During registration you’ll receive a safety briefing, your registration number and timing chip, and have the chance to meet other people taking part.

How much does it cost to take part?

Registration is £49 per person (£44 earlybird before 31st October 2018). The registration fee is non-refundable.

Where is the event held?

E.J. Churchill Shooting Ground, High Wycombe, Buckinghamshire, HP14 3NS

Can I enter a team?

Yes – a full team is 5 people. Choose ‘create a team’ during registration.

If you would like to enter a team of a different size contact Amy on or 0207 811 3960 if you have any questions

Can my company enter a team?

Yes, contact Steve on or 0207 811 3216. to discuss your requirements.

Is there an age restriction?

The minimum age is 18, there is no upper age limit.

The Shooting

Who is managing the shooting/ranges?

The weapons and ranges are managed by British Shooting and E.J. Churchill. Instruction will be on a one-on-one basis

Is it safe?

Safety is paramount – to ensure this we have teamed up with British Shooting and E.J. Churchill to ensure that the weapons are carefully controlled and managed. Each range will have qualified instructors who will work with each runner one on one.

As with all such events which require physical exertion there is a small risk, however we do everything we can to get you as prepared as possible for the run itself.

What will I be shooting?

Two shooting challenges will be using an Air-Arms MPR and the third using a shotgun.

Route information

How far is it?

The minimum route is 10km – if you miss all of your shots you’ll run a maximum of 15km.

How do I get to the start?

Check back later for details

Getting ready

Do I need to train?

You’ll need to train for the run! The better prepared you are for the run the steadier your hands will be for the shooting. We will send you a training plan to make sure you’re in tip top condition and stand more chance of hitting those targets.

What should I bring?

A full kit list will be sent once you have registered


What is the fundraising target?

We ask that each participant raises a minimum of £250 per person. This money goes towards helping soldiers, veterans and their families.

Why do I have to raise money and where does it go?

Rifle Run raises money for ABF The Soldiers’ Charity, with the money raised going towards helping soldiers, veterans, and their families in times of greatest need. Find out more about who we’ve helped on our ‘stories’ section.

Can I get help reaching the sponsorship target?

Of course, e-mail or call us on 0207 811 3216. We can help with ideas, answer your queries, and provide you with any fundraising materials you may need – collection tins, t-shirts, wristbands etc.

What happens if I do not reach the minimum sponsorship target?

All we can ask is that you do your absolute best to raise £250 per person. You also have up to 6 weeks after the event to hit that all-important target. We’re here to help every step of the way so don’t hesitate to get in touch.

How do I apply for matched funding from my employer?

Many companies will match up to 100% of the donations you collect. Each company has a different policy and so please contact your HR or corporate social responsibility teams to find out more.

Is Gift Aid included in my sponsorship target?

ABF The Soldiers’ Charity policy, like that of many other charities, is that Gift Aid is not included in minimum sponsorship targets.

Can I fundraise online?

Of course! We’re big fans of online fundraising at The Soldiers’ Charity. It’s quick, easy, and secure for both you and your sponsors. As part of the registration process for Rifle Run you create a personalised fundraising page for you to use which you can fill with your own photos and sponsors can leave you messages of support. All you have to do is send it out to everyone and everyone!

Login here >>

Can we fundraise jointly as a team?

Yes – it can make your fundraising target easier to meet if you fundraise together. You will even have a team fundraising page which is created automatically when you register as a team. Just remember that the sponsorship requirement is £250 per person, so if five of you fundraise together, you need to raise £1,250.

I’ve collected in my sponsorship money and have some cash and cheques. How can I pay everything in?

Cheques should be made payable to ABF The Soldiers’ Charity, and can be sent to us at:

Rifle Run
ABF The Soldiers’ Charity
Mountbarrow House
6-20 Elizabeth Street

If you have cash, please bank it and send us a cheque from your account or sponsor yourself on your online fundraising page.

When you send money in to us, please ensure that you write your name and ‘Rifle Run’ on the back of each cheque, and if you know your team’s name, add that too. This will ensure that money is allocated to your sponsorship total.

If after reading through the FAQ’s you still have any other questions or want to chat anything through give us a call on 0207 811 3216 or e-mail




We are proud to be working with some world-class organisations to bring you Rifle Run 2019.

British Shooting is the only target shooting governing body in Great Britain recognised by the ISSF, IPC Shooting, British Olympic Association, British Paralympic Association, UK Sport & Sport England. British Shooting’s purpose is:

  • To act as a single contact for International Federations
  • To act as a single shooting body in receipt of public funding from UK Sport and Sport England
  • To be the member body of the National Olympic Committee and the National Paralympic Committee.
  • To oversee the development and preparation of world-class shooters for success on the international stage
  • To support the development of grassroots shooting in England
  • To promote quality and professional governance for target shooting sports.

Set amidst 40 acres of woodland on the stunning West Wycombe Estate, Buckinghamshire, the shooting ground – voted best shooting ground in the UK in the IPC Shooting Industry Awards 2014 and 2017, proud hosts of the World English Sporting Championship 2014 and 2016 – comprises of over 100 clay shooting stands and 6 clay shooting disciplines offering varied and extensive practice and tuition opportunities. Their layouts include three high towers, skeet, multi-sport and purpose-built grouse butts.

The Shooting Ground is within easy reach of London, Oxford, Buckinghamshire and Berkshire. Their dedicated team of instructors are trained to the highest standards and are amongst the most experienced in the country. They offer instruction for novice through to experienced game and clay shooters both at the shooting ground and in the field.

More than a century has passed since Edwin John Churchill set up his gunmaking workshop in London in 1891, laying the foundations of a name that now sees E.J. Churchill as one of the world’s finest gunmakers. E.J. Churchill is thriving today. Led by passionate sportsmen, it remains the largest gunmaker in British hands.

The style, elegance, reliability and technical innovation of Churchill guns make them the natural choice for the keen shot. They are the only shooting business in the U.K. that has its own gunmaking facility, shooting ground, corporate entertainment company and sporting agency. This makes E.J. Churchill unique and enables us to cater for all our clients’ sporting needs under one roof. Their home is the West Wycombe Estate, just outside London, seat of the Dashwood family.


Event Sponsors