Here you will find information on our brand guidelines and spokespeople.
For any information on enquiries relating to our media work, press releases, statements and spokespeople, please contact Katie Burns, PR and Media Manager via email or telephone on 020 7901 8919.
Our normal office opening hours are Mon-Fri 9am – 5pm. Please note we are now partially working from home.
To see the latest news on the charity’s activities, announcements and more, please visit our News section.
To view our case studies and the people we’ve helped, please visit our stories page. Use of images and case studies is restricted, and all requests to use such material should go to our Communications team. They can be contacted at firstname.lastname@example.org
The charity name
For all mentions of the charity in publications, fundraising drives, TV appearances and other media, please use the charity’s correct, full name, ABF The Soldiers’ Charity. Please refrain from using ABF on its own or referring to the charity as The Army Benevolent Fund.
Use of the charity logo
The Soldiers’ Charity has provided various hi-res formats of the charity’s logo for use in press and media material and fundraising literature.
Please note that the logo has an exclusion zone to ensure that its use optimises and strengthens the charity brand. Click here to view the logo exclusion zone.
Brigadier Peter Monteith MBE
Chief of Staff – ABF The Soldiers’ Charity
Brigadier Peter Monteith has been Chief of Staff of ABF The Soldiers’ Charity since March 2021. He is responsible for the day-to-day operations of the Charity and is Secretary to the Board of Trustees.
Peter joined the charity after a full career in the Regular Army. Born and brought up in Northern Ireland he read Modern History at Magdalen College, Oxford, before attending Sandhurst and commissioning into the Duke of Wellington’s Regiment (West Riding), a Yorkshire recruited infantry unit, in 1988. Peter served with ‘The Dukes’ from the arctic to the jungles of Belize and deployed on operational service in Northern Ireland, Kosovo, Iraq and Afghanistan. Promoted to Colonel in 2014 and Brigadier in 2018 Peter worked on the staff in Army HQ, the Army Personnel Centre in Glasgow and most recently in MOD.
Peter is a graduate of the Australian Staff College and the US War College and has Masters degrees in Defence Administration and Strategic Studies. A confirmed sports fan, Peter is an avid follower of the Irish rugby team, the English cricket team and Leeds United – he is used to disappointment. He enjoys outdoor pursuits although, having completed the Marathon des Sables, he now prefers something somewhat gentler, preferably with his puppy, ‘Boots’.
Peter currently lives just outside Bath with his partner Julie, who also works in the charity sector, for Victims’ Support. He is a Trustee of the Yorkshire Regiment’s Charity and is a mentor for Oxford University’s ‘Pathways to Success’ Programme in association with Operation Black Vote.